Who? CaptionCall
Their industry: Hearing loss-friendly phone communication
Their audience: The elderly and hearing-impaired
Their challenge: Simultaneously driving attendees to an upcoming trade show, promoting their location at said show, and generally explaining their involvement in the event. All in one quick and easy marketing mailer.
What can we use to combine all that in a seamless and artful way?
Our solution: The Flapper®- a pamphlet with four panels that continuously fold into one another, essentially telling a never-ending story.
The main pro: There is a lot of real estate for you to deliver your message. And still, the piece remains at a compact 7 by 5 inches.
CaptionCall’s success in putting all that info onto the Flapper® without it being the least bit crowded is the ultimate testament to how effective direct mail pieces can be. They threw this one into the trade show’s welcome “swag bag,” and later thanked us for the effortless process start to finish:
“The customer service team was very responsive and helpful with the uploading and confirming of the files,” said Print Production Manager Sue George of ThomasARTS, who was collaborating with CaptionCall on this project.
The Flapper® and Red Paper Plane® are registered trademarks of Structural Graphics.