This year’s Super Bowl was full of excitement, questionable
decisions, and game changing performances. The game was pretty interesting too.
The most coveted, most expensive time slot for advertisers is on Super Bowl
Sunday. Some ads were an instant touchdown, while others were deserving of a
15-yard penalty. Check out our list of our favorite ads from the night, in no
particular order.
1. Budweiser
Directed by Nomadland’s Chloé Zhao,
it’s no wonder Budweiser’s latest Super Bowl submission was just as powerful as
all their other ones. The famous Clydesdale continues to be a huge success when
representing the resilient American spirit.
2. Uber Eats
Jennifer Coolidge can do no wrong. Her
appearance, along with a plethora of other famous celebrities including Gwyneth
Paltrow, helped catapult this ad to our list of Favorites. It was funny,
simple, and you knew exactly what they were trying to tell you. Uber Eats now
delivers more than just “eats” and we’re excited about it.
3. Hellmann’s
Picking Jerod Mayo to star in Hellmann’s
commercial about tackling food waste was almost too easy. It was relatable and
actually gave some helpful tips to avoid food waste. But the best part hands
down was when Mayo tackled SNL’s Pete Davidson, which he responded with, “I get
it, I’m very hittable.” Great ad all around.
4. KIA EV6
What’s not to love about this commercial?
You’ve got an adorable robot dog, an adorable real dog, and Bonnie Tyler’s
“Total Eclipse of the Heart,” playing in the background. It was unexpectedly
heart tugging and had us rooting for a happy ending, all in just over a minute.
Hats off to the KIA Marketing team!
5. Coinbase
Last but certainly not least was one of the
most talked about ads of the night, the moving QR code from cryptocurrency
exchange, Coinbase. The ad was genius and played on the soaring popularity of
QR codes. The ad was so successful and received so many conversions, the
Coinbase app crashed from the amount of traffic it received. We can’t wait to
see what they do next year.
