Looking for an easy, yet cost-effective way to make an impression on your audience? Red Paper Plane is the answer.
For Alicia Garrison, marketing manager at dSPACE, she was looking for a “special, eye-catching” invitation for her VIP customers. dSPACE develops and distributes integrated hardware and software tools for developing and testing electronic control units and mechatronic controls.
Garrison said that her goal for this piece was for recipients to “notice, open and read [it], not toss [it] into the trash”.
In order to achieve this objective, Garrison and her team chose to customize Red Paper Plane’s 2-Pull Telescoping Slider format.
Garrison said “the customer support was fantastic and [Red Paper Plane] assisted me in getting my final art files uploaded so I could proceed with my order”.
The 2-Pull Telescoping Slider is a great piece because it not only ships flat, but allows companies to build on their brand messaging in a digestable way. What makes this piece so unique are the two panels on either side that reveal themselves when pulled by the recipient.
“The invitation was used to target executive-level customers to make them aware of our dSPACE Technology Conference. Approximately 25 percent of the people who received the invite did register for the conference, so we were very pleased. I think the unique invitation caught their attention,” Garrison said.
